Ajusto: a home-services marketplace built from scratch for ENGIE
In 2018 we built Ajusto for ENGIE Romania from scratch — an online platform where customers book vetted professionals for repairs, installations, cleaning and renovation, in the spirit of ENGIE’s French platform MesDépanneurs.fr.
ENGIE, one of the world’s largest energy groups, looked beyond energy supply towards services for the home. In France, the group ran MesDépanneurs.fr, a platform connecting households with qualified craftspeople for repairs and emergencies.
Ajusto is ENGIE Romania’s platform in the same space: a digital marketplace for home repairs, plumbing and electrical installations, air conditioning, cleaning and interior renovation — starting with Bucharest and Ilfov, where finding a reliable professional is often the hardest part.
The challenge
- A new product, with no existing platform to build on
- Two sides to serve: customers booking services and professionals delivering them
- Fixed-price services alongside custom quotes for larger renovation projects
- Trust: vetted professionals, guaranteed work and transparent, VAT-inclusive prices
- Location-based availability of services and professionals
What we built
A complete marketplace — from the customer journey to the professional network and the back office.
- 1
Service catalogue
Categories from installations and air conditioning to cleaning, appliances and renovation — fixed-price services with transparent, VAT-inclusive prices, ratings and search.
- 2
Online booking & cart
Customers choose their location, pick services, add them to the cart and order online — or send a custom request for anything outside the catalogue.
- 3
Customer accounts
Sign-in, orders and status, so customers can follow each job from booking to completion.
- 4
Professional network
An onboarding journey for professionals joining the platform, with vetting of qualifications, certifications and insurance before they receive jobs.
- 5
Projects & renovations
A showcase of completed projects with scope, duration and total cost, and quotes for turnkey renovations — later extended to business customers.
- 6
Back office & content
Administration of services, prices, locations, orders and professionals, plus content such as the blog and partner pages.
How we did it
One team owning the product end to end — from the first customer journey to production.
From scratch, end to end
Product, UX, front-end, back-end and integrations delivered by one team.
Two-sided marketplace design
Customer and professional journeys designed together, so supply and demand meet in the same flow.
Mobile-first
Built for customers who book repairs from their phones, often in a hurry.
Iterative delivery
Launch the core booking flow first, then extend the catalogue, projects and business offering.
Principles
- Transparent pricingFixed, VAT-inclusive prices for standard services — no surprises, no tips.
- Trust by designVetted professionals and guaranteed work are part of the product, not an afterthought.
- A scalable catalogueNew services, categories and locations added through configuration, not new code.
Technology
Front-end
Back-end
Product
Outcomes
- A complete home-services marketplace delivered from scratch for ENGIE Romania
- Revenue doubled in 2018 compared with 2017, to around €150,000, with 4,500 customer requests by mid-2019
- A network of around 100 vetted partner professionals
- The platform later extended to business customers with turnkey interior renovation services
Sources:Ziarul Financiar — Ajusto.ro (30 Jul 2019) · Ajusto — Despre noi · start-up.ro — Ajusto extends to business customers · MesDépanneurs.fr — Wikipédia
← ProjectsLet's discuss your challenges.
Architecture, migration, AI or scaling a team — tell us what you are facing. We reply within one business day.